Communicating simple but important information happens every day. The secret is to perfect the skills behind written, verbal, and visual messages to leave people in no doubt what your objectives are and how you want to meet them. This is especially important when dealing with governments.
Communication is more than just emails, speeches, and slides. It is a 'call to action' designed to achieve an intended outcome; the information crafted to resonate with its recipients. Top communicators will get a read on their audience and fine tune the contents of their message.
You may have 30 minutes or just 30 seconds! What matters is how you maximise the time available to communicate effectively with government.
Dealing with governments can be one of the more confusing and unpredictable aspects to an organisation’s work. Why add to the uncertainty by not strategically planning in advance?
Too often government relations is an afterthought. You might occasionally be busy doing GR without actually laying any foundations for the future. Get ahead by creating solid strategies as the starting point from which everything else flows.
Strategies that direct your East Africa GR projects are the single most powerful tools you have at your disposal. They become the blueprint for what you do. They allow you to plan for the future. They give you control.
Delivering meaningful government relations is not a part time interest. It requires deep commitment, dedicated resources, and unique skills. Not everyone is suited to it ... For those that are, regular renewal of techniques and strategies is essential.
Many corporate coaching programs exist in abstract terms, building generic leadership skills which improve productivity for some but not others. GR requires a more adapted form of coaching that recognises the context in which you are working, and supports achieving the results you need.
Whether you are leading a large multi-national organisation or just starting your career, external perspectives on your methods and feedback on your execution are a proven way to add value, build people, and operate more efficiently.